Introducing Your New Favorite Pan Dulce: The Mazapán Concha

Move over manteconcha, the mazapán concha is hitting panaderías across México and the U.S.

I'm going to be honest, conchas were never my favorite. I was a puerquito fan - until now. 

 

 

 

View this post on Instagram

When you think you've tried it all.... Mazapan concha!!! #sweetlifebakery #grandterrace #mazapanconcha

A post shared by Sweetlife Bakery (@sweetlifesc) on Feb 15, 2020 at 12:26pm PST

There have been many experiments and attempts to Frankenstein the concha: manteconchas, the guajoloconcha (a tamal inside a concha, or sometimes inside a bolillo inside a concha, like a Mexican food turducken), and even conchaquiles (just, no).

Los chilangos acaban de matar a Dios al inventar la Guajoloconcha https://t.co/uiwImtwO6R pic.twitter.com/2WNoNPCSgL

— El Deforma (@eldeforma) September 16, 2018

Finally, we've been blessed with a mashup that makes sense.

El nuevo orgullo poblano: ¡La concha de mazapán!https://t.co/ENzcLr5I5x pic.twitter.com/RkcoEjbolL

— El Big Data MX (@ElBigDataMx) January 30, 2020

Día 3: Adiós dieta, hola CONCHA DE MAZAPÁN ???? pic.twitter.com/XCqPl1yvRM

— Revólver (@HombreBeatle) February 5, 2020

Mazapán de la Rosa is basically a cultural icon.

Although it is the primo of "marzipan," a candy made with almonds that originated in the Middle East, the distinctly Mexican mazapán is made with peanuts and corn, both unique to Latin America.

El dulce is so popular and synonymous with our culture that people proudly wear clothing, accessories, and jewelry emblazoned with the logo. 

 

 

 

View this post on Instagram

Liza and her BIG Ideas ???? New compact pocket/purse mirrors ???? Since these will be hand held 90% of the time These are glazed with resin to keep dirt away and easy clean up. #Oneofakind#concha#sweetbread#mirrors#compact#espejito#beauty#makeup#mazapan#haul#handmade#lizasboutique #wednesday#humpday#polymerclay#madeitwithmichaels#conchita#sweetbrrad#charms#beautiful

A post shared by lizasboutique/Mexicharms (@mexicharms) on Mar 6, 2019 at 4:02pm PST

Recently, people have started thinking outside the wrapper and incorporating mazapán into waffles, paletas, frappuccinos, even cocktails. Ever had a chocolate-dipped strawberry or candy apple covered in mazapán?

 

 

 

View this post on Instagram

Tierra Mia Coffee is releasing a new Mazapan Frappe and Mazapan Cream! In partnership with our friends at De La Rosa in Jalisco, Mexico. Move over Horchata! Available tommorow at all socal Tierra Mia Coffee stores, and this Sunday in San Francisco and Oakland. #mazapanfrappe #mazapancream #delicious #quebueno #dulcesdelarosa #elmejorcafevienedetierramia

A post shared by @ tierramiacoffeecompany on Nov 30, 2017 at 5:48pm PST

 

 

 

View this post on Instagram

Paletas de mazapán ???? . . . . . . . . #food #foodporn #instafood #foodie #comida #gastronomia #yummy #delicioso #comer #foodlove #foodaddict #yummyfood #instafoodie #foodstagram #foodgasm #nomnomnom #foodpics #foodlovers #comidamexicana #cocinamexicana #mexicanfood #mexico #mexicocity #postres #paletas #mazapan

A post shared by Destino Capital (@destinocapitalmx) on Feb 10, 2020 at 4:41pm PST

 

 

 

View this post on Instagram

You guys asked for it and you guys GOT IT ! MAZAPÁN COVERED STRAWBERRIES ???? new item up on the menu ‼️‼️‼️ who doesn’t love this delicious Mexican candy ???? Order yours now @pregame_boutique !! __________________________________________________ #strawberry #strawberries #coveredstrawberries #chocolatecoveredstrawberries #mazapan #mazapanes #delarosa #mazapanstrawberries #sweets #sweettooth #sweettreats #mexicancandy #mexicansweets #pregame_boutique #houston #houstontx #htx #localbusiness #smallbusiness #explore #explorepage

A post shared by @ pregame_boutique on Feb 9, 2020 at 8:28pm PST

 

 

 

View this post on Instagram

Mazapán Caramel Apple ???? #caramel #caramelapples #mazapancaramelapple #mazapan #mazapancaramel

A post shared by Dino Treats ❤️ (@dinodrizzle_treats) on Feb 10, 2020 at 9:44am PST

 

 

 

View this post on Instagram

Happy Saturday Everyone For all our “Waffle ???? Lovers.” Loaded Cafe, has the perfect quick of sweet and crunchy “Mazapan Waffles ????!” They are extremely delicious ???? • • • #breakfast #lunch #dinner #loadedcafe #mazapan #waffles #mazapanwaffle

A post shared by Loaded Cafe Restaurants (@loadedcafe) on Feb 8, 2020 at 8:56am PST

 

 

 

View this post on Instagram

Mazapan 1 1/2 oz vodka 1 oz frangelico 1 1/2 almond milk 1/2 halfandhalf Splash vanilla 1 mazapan Ice #vodka #vodkalovers #vodkacocktail #titosvodka #titoshandmadevodka #frangelico #frangelicoliqueur #hazelnut #hazelnutliqueur #almondmilk #halfandhalf #mazapan #delarosa #cherry #whippedcream #ice #blender #frozendrinks #homebars #homebartender #homebar #coctailstime #coctails #cocktail

A post shared by Luna ???????? ???????????????????? (@liqour_lover) on Feb 10, 2020 at 2:03pm PST

And now, the mazapán concha, which originated in Jalisco, has started to make its debut at cafes, bakeries, and panaderías across Mexico and the U.S.

 

 

 

View this post on Instagram

Saturday morning after 18 innings of @dodgers ⚾️ ... Latte + Mazapán concha to keep the momentum going ????

A post shared by Patria Coffee Roasters (@patriacoffee) on Oct 27, 2018 at 9:28am PDT

 

 

 

View this post on Instagram

A post shared by Mely ♡ (@thecrueltyfreebakery) on Feb 2, 2020 at 2:31pm PST

Don't stress if your local panadería doesn't make them, you can bake up a dozen in under two hours with stuff you probably already have in your house: flour, sugar, butter, yeast, and, of course, mazapán.

Check out this super short, easy how-to video... 

...y disfruta!